Pošta, Telekomunikácie a Elektronický obchod - ročník 14.; číslo 2/2019
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Item HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM(Žilinská univerzita v Žiline, 2019) Strenitzerová, MarianaFeedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance of the company, but it is necessary to use a more sophisticated system. The aim of the paper is to propose a system of performance evaluation of a selected company based on the segmentation of customers according to their value for the company and the proposed CRM strategy.Item ANALÝZA TRHU PRÁCE SR V KONTEXTE AGE MANAGEMENTU A PREDPOKLADY JEHO ĎALŠIEHO VÝVOJA(Žilinská univerzita v Žiline, 2019) Štalmachová, Katarína; Strenitzerová, MarianaThe article deals with the analysis of selected statistical indicators of the labour market, namely the employment rate of the 55+ age group and the number of working-age workers in the Slovak Republic. The aging population and labour shortages in the labour market force employers to address the diversity of the age structure of their current as well as potential employees. A properly designed age management system can give organizations a competitive advantage in times of labour shortage. In addition to reducing the financial cost of absenteeism and employee turnover, it will also contribute to increasing employee motivation and performance and improving the overall functioning of processes within the organization. The paper points to changes related to the demographic development of society and its aim is to predict possible development of selected labour market indicators.