Transport and Communications

Permanent URI for this communityhttps://drepo.uniza.sk/handle/hdluniza/254

Transport and Communications is an scientific journal intended to bring together the information in different areas of transport and communications. The aim of this journal is to combine theory and practice in the field transport and communications and thus advancement of transport and communications sciences. It will provide a platform for academicians, researchers and engineers to share their experience and solution to problems.Journal is indexed in database Index Copernicus.

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Author: search.filters.author.Hoštáková, DominikaSubject: search.filters.subject.marketing research

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    Identification of the criteria determining the attractiveness of post offices in city Zilina
    (University of Zilina, 2018) Hoštáková, Dominika; Madleňák, Radovan; Ďutková, Silvia; Fúrová, Lucia; Droździel, Paweł
    Customer´s preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they also have to respond to these criteria that determine the attractiveness of the device providing of the required postal services. However, the attractiveness of the device can be perceived differently by customers. Therefore, the aim of the article is to find out these attractiveness criteria for individual post office customers, which in the future can help in selecting sites for the next postcreation or revocation of an existing mail.