Žilinská univerzita v Žiline

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Author: search.filters.author.Madleňáková, LuciaEnd date: 2019

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Now showing 1 - 8 of 8
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    Trends and Concepts of Development of The Logistic System of Kazakhstan
    (University of Zilina, 2016) Muratovna Musabekova, Aisha; Droździel, Paweł; Madleňáková, Lucia
    The world integration tendency goes on the way of creation of the integrated macrologistic systems, including transport and logistic systems of the country, logistic centers, terminal complexes and other links of the logistic system. The logistics has already gone far beyond the national borders of the states. The interstate and transnational macrologistic systems, designed to facilitate traffic of information, goods, equity, and people through borders are rapidly growing. Paper focuses on the analysis and trends of development of the logistics system of Kazakhstan.
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    HODNOTENIE INFORMÁCIÍ SÚVISIACICH S MONITOROVANÍM POHYBU POŠTOVÝCH ZÁSIELOK
    (Žilinská univerzita v Žiline, 2018) Madleňáková, Lucia; Fanová, Jarmila
    The paper addresses the issue of providing information about the shipment in the distribution process. The goal of the contribution is to find out the level of satisfaction with the provision of information in the shipment tracking system of the selected postal operator. The reason for this is the increase in the volume of e-commerce items and the requirement to provide information on the movement of items is an absolute necessity. We used primary and secondary marketing research and statistical methods.
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    SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET
    (Žilinská univerzita v Žiline, 2018) Madleňáková, Lucia; Maliková, Monika
    The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that nearly 75% participants of the global loyalty program agrees that loyalty programs increase the likelihood of re-purchasing within the same company. And 67% respondents shop more often and spend more money in companies that provide some form of loyalty program. The Article refers to the partial results of marketing research of basic requirements of customer’s loyalty program and shopping preferences and aspect for innovation of loyalty program in the condition of national postal operator.
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    NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA
    (Žilinská univerzita v Žiline, 2019) Madleňáková, Lucia; Falatošová, Nikola
    Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important for satisfying his needs the way he would become permanent customer of the enterprise. This paper describes the results of primary research online shopping behaviour of customers and provides conclusions in relation to the identified risks and barriers.
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    K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY
    (Žilinská univerzita v Žiline, 2017) Madleňáková, Lucia
    The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the smooth flow of shipments not only in domestic, but primarily in cross-border mail services. This is due to customer requirements from the growing B2C e-commerce market.
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    NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
    (Žilinská univerzita v Žiline, 2017) Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia
    The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
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    BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ II)
    (Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
    The final goal of this paper is to propose measures to eliminate identified risks and barriers of starting a business in the area of electronic commerce. In the last part there are there are suggested actions, based on the critical assessment of the risks, which can increase the successfulness in the e-business significantly.
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    BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ I)
    (Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
    The main goal of this paper is to identify and to judge the dangerous aspects of starting a business in the area of electronic commerce. Subsequently in the last part there are suggested actions, based on the critical judgment of the risks, which can increase the successfulness in the e-commerce significantly.