Žilinská univerzita v Žiline

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Author: search.filters.author.Možuchová, LuciaSubject: search.filters.subject.university

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    The Selected Aspects of a S2B Internal Partnership
    (University of Zilina, 2018) Možuchová, Lucia; Pechota, Matej
    In the knowledge-driven economy there is a growing need for deeper and more productive interaction between universities and industry. Science-to-business (S2B) marketing is characterized by that two different spheres meet - the academic and the business. In S2B marketing, partnership refers to the activities whose aim is to create accordance between internal and external stakeholders. Internal partnership is focused on creating an atmosphere of partnership within the organization. The aim of the paper is to propose possible changes in the implementation of the S2B internal partnership in terms of University of Žilina. In order to achieve the stated aim, an analysis of the application of the S2B internal partnership at selected universities was performed.
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    The impact of University of Žilina´s employees on regional development
    (University of Zilina, 2017) Možuchová, Lucia; Gašperová, Lucia; Rostášová, Mária; Jelonek, Dorota
    The university is an important part of the region's infrastructure and has the potential to initiate changes and transform the economy into a diverse range. The presence of a university in a host city or region has a strong impact on regional development. Universities are usually among the largest employers in the city. Their employees, students and visitors spend some of their finances in this city, which have an impact on local and regional economic development. The total size of the impact of university varies depending on the size of the university and the characteristics of the local and regional economy. The primary aim of the contribution is identification of the selected short-term impacts of the University of Žilina to the city and region, where it has its registered office. To achieve the stated goal, primary research was carried out primarily focused on the economic impact of university staff on the development of the Žilina´s region.