Žilinská univerzita v Žiline

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Author: search.filters.author.Rostášová, Mária

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    The impact of University of Žilina´s employees on regional development
    (University of Zilina, 2017) Možuchová, Lucia; Gašperová, Lucia; Rostášová, Mária; Jelonek, Dorota
    The university is an important part of the region's infrastructure and has the potential to initiate changes and transform the economy into a diverse range. The presence of a university in a host city or region has a strong impact on regional development. Universities are usually among the largest employers in the city. Their employees, students and visitors spend some of their finances in this city, which have an impact on local and regional economic development. The total size of the impact of university varies depending on the size of the university and the characteristics of the local and regional economy. The primary aim of the contribution is identification of the selected short-term impacts of the University of Žilina to the city and region, where it has its registered office. To achieve the stated goal, primary research was carried out primarily focused on the economic impact of university staff on the development of the Žilina´s region.
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    Value Chains as the Tools for Differentiation of Offer in Services
    (University of Zilina, 2016) Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek
    Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services is based on providing higher added value to the customers in comparison with competitors. One of the ways of possible solution is the use of value chain which enables company to find the opportunities to differentiate its product portfolio. The value chain can be used for finding the sources of differentiation and suitable placement in a customer value chain, for identifying a way to create the value of competition as well as for ensuring of the most profitable placement in supply and distribution value chains. Contribution focuses on the possibility of using diagnostics of value chains in services and it also presents a draft sequence of the diagnostic phases applied in the evaluation of activities/processes contained in the value chains. An important part of this contribution is connected with the ideas about the completion of traditional value chain with virtual value chain. It presents the proposals to discussion which should currently integrate the virtual world of information into further value chains of service company activities.
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    MANAŽMENT REKLAMÁCIÍ A SŤAŽNOSTÍ V ELEKTRONICKOM PODNIKANÍ
    (Žilinská univerzita v Žiline, 2019) Cyprichová, Milada; Rostášová, Mária
    The paper deals with the often neglected topic, which is the management of complaints and complaints, as a process of disseminating information aimed at identifying and correcting various causes of customer dissatisfaction. This article provides a unique answering and response methodology for unjustified complaints and complaints through content analysis and recommendations to help employees correctly respond to unjustified complaints and complaints so that communication results in satisfaction on both sides.
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    K PROBLEMATIKE TVORBY INOVÁCIÍ V POŠTOVOM SEKTORE
    (Žilinská univerzita v Žiline, 2019) Rostášová, Mária; Paďourová, Anna
    The paper deals with the application of innovations in the postal sector, where significant changes have been taking place for a long time. Through innovations, postal companies seek to gain a competitive advantage on the postal market, respond to customer demands and even create their previously unknown needs. An important part of the management of the innovation process is the identification of the elements of the innovation climate, the driving and braking forces of innovation and, last but not least, the adopted innovation strategy, which underpins all innovation processes in postal enterprises. The aim of the paper is to analyze in general the state of innovation potential in the postal sector, with an emphasis on the traditional area of letter-post items and to understand the barriers of postal operators they encounter in their efforts to innovate. There are several analytical studies on this topic in the world. The paper is based on secondary research aimed at excerpting the results of recent studies in this area.