Browsing Žilinská univerzita v Žiline by Author "Maliková, Monika"
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SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET
Madleňáková, Lucia; Maliková, Monika (Žilinská univerzita v Žiline, 2018)The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that ...