Browsing Žilinská univerzita v Žiline by Author "Rostášová, Mária"
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The impact of University of Žilina´s employees on regional development
Možuchová, Lucia; Gašperová, Lucia; Rostášová, Mária; Jelonek, Dorota (University of Zilina, 2017)The university is an important part of the region's infrastructure and has the potential to initiate changes and transform the economy into a diverse range. The presence of a university in a host city or region has a ... -
K PROBLEMATIKE TVORBY INOVÁCIÍ V POŠTOVOM SEKTORE
Rostášová, Mária; Paďourová, Anna (Žilinská univerzita v Žiline, 2019)The paper deals with the application of innovations in the postal sector, where significant changes have been taking place for a long time. Through innovations, postal companies seek to gain a competitive advantage on ... -
MANAŽMENT REKLAMÁCIÍ A SŤAŽNOSTÍ V ELEKTRONICKOM PODNIKANÍ
Cyprichová, Milada; Rostášová, Mária (Žilinská univerzita v Žiline, 2019)The paper deals with the often neglected topic, which is the management of complaints and complaints, as a process of disseminating information aimed at identifying and correcting various causes of customer dissatisfaction. ... -
Value Chains as the Tools for Differentiation of Offer in Services
Rovňanová, Alexandra; Rostášová, Mária; Valica, Marek (University of Zilina, 2016)Customers are generally characterized by having different requirements in selection from the product offer. They are interested in the so-called differentiated offers on the market because the differentiation of services ...