Traditional air carriers fare and booking class names as a part of their marketing strategy

Abstract

This paper focuses on the issue of fare and booking class names of traditional air carriers. Paper discusses the issues of traditional air carriers, history, development and current status, fleets, airline networks, services offered as well as mutual alliances. The article also focuses on the market analysis of the offered class names of the traditional air carriers divided by region. Paper includes an analysis of the data obtained in clear tables regarding preferred names of classes.