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dc.contributor.authorMatúšková, Mária
dc.contributor.authorPechota, Matej
dc.contributor.authorMadleňáková, Lucia
dc.date.accessioned2020-06-03T07:42:16Z
dc.date.available2020-06-03T07:42:16Z
dc.date.issued2017
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/107
dc.description.abstractThe main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectonline marketingen_US
dc.subjectPPCen_US
dc.subjectGoogle AdWordsen_US
dc.subjectSEOen_US
dc.subjectSocial networksen_US
dc.titleNÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTIen_US
dc.typeWorking Paperen_US
dc.identifier.doihttp://doi.org/10.26552/pte.C.2017.1.5


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