PONUKA A DOPYT PO INSTANT MESSAGINGU GENERÁCIE Y

Abstract

The number of active instant messaging users shows the success of the medium and in the short period it has been available to the public. Especially among teenagers, instant messaging has become one of the most important communication means. The goal of the research is to find out, what are the reasons of using instant nowadays and how the using of instant messaging influence the consumer behaviour, communication habits and social inclusion.