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HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM

dc.contributor.authorStrenitzerová, Mariana
dc.date.accessioned2020-07-03T08:34:22Z
dc.date.available2020-07-03T08:34:22Z
dc.date.issued2019
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/212
dc.description.abstractFeedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance of the company, but it is necessary to use a more sophisticated system. The aim of the paper is to propose a system of performance evaluation of a selected company based on the segmentation of customers according to their value for the company and the proposed CRM strategy.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectcustomer relationship management (CRM)en_US
dc.subjectdifferentiated CRM strategyen_US
dc.subjectCRM performanceen_US
dc.titleHODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRMen_US
dc.typeArticleen_US
dc.identifier.doihttp://doi.org/10.26552/pte.C.2019.2.7


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