MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU)
PublisherŽilinská univerzita v Žiline
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Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and possibly covering a geographical area. The postal market is known for the arrival of franchise holders too, but there are certain benefits and disadvantages for the franchisor and the franchisee. The aim of the paper is to identify the benefits (possibilities) and risks (disadvantages) for the postal operator in the position of “franchisor”.