PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU
PublisherŽilinská univerzita v Žiline
Hollá Bachanová, Petra
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The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that regulates this form of business, advantages and disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or franchisee.