KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE

dc.contributor.author	Laitkep, Dominik
dc.date.accessioned	2020-05-13T09:04:51Z
dc.date.available	2020-05-13T09:04:51Z
dc.date.issued	2020
dc.identifier.issn	1336-8281
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/62
dc.description.abstract	Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.	en_US
dc.language.iso	sk	en_US
dc.publisher	Žilinská univerzita v Žiline	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	consumer behavior	en_US
dc.subject	factor analysis	en_US
dc.subject	e-commerce	en_US
dc.subject	social networks	en_US
dc.title	KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE	en_US
dc.type	Working Paper	en_US
dc.identifier.doi	https://doi.org/10.26552/pte.C.2020.1.8

Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/