Browsing Pošta, Telekomunikácie a Elektronický obchod - ročník 14.; číslo 1/2019 by Subject "risks and barriers"
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NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA
(Žilinská univerzita v Žiline, 2019)Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important ...