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    • NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA 

      Madleňáková, Lucia; Falatošová, Nikola (Žilinská univerzita v Žiline, 2019)
      Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important ...