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VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV

dc.contributor.authorHollá Bachanová, Petra
dc.date.accessioned2020-06-01T07:45:16Z
dc.date.available2020-06-01T07:45:16Z
dc.date.issued2015
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/92
dc.description.abstractThe article is dedicated to the issue of sales promotion on the Internet, as one tool of marketing communication mix. The paper contains the results of surveys aimed at implementation of various tools of sales promotion at home and abroad.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectmarketingen_US
dc.subjectinternet marketingen_US
dc.subjectsales promotionen_US
dc.subjecte-shopen_US
dc.titleVNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOVen_US
dc.typeWorking Paperen_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2015.2.2


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