Uplatnenie manažmentu rizík a krízového manažmentu v športovom podnikaní

Abstract

This article focuses on the need to apply the principles and procedures of risk management and crisis management as tools for increasing resilience and responsiveness in the environment of sports organizations and sports entrepreneurs. In this context, risk management is seen as a prevention tool. Crisis management, on the other hand, plays the role of a means aimed at the ability to respond correctly to an incipient or ongoing crisis to minimize its negative effects. In the first part, the article points out the specifics of the environment in which sports organizations operate and in which sports entrepreneurs carry out their business activities. In the second part, the article discusses the roles of crisis management and risk management in the phase of prevention and response to crises and, above all, their specific impact on the environment of sports organizations. Based on the above, the article shows how it is appropriate to implement the described procedures and processes so that they correspond as closely as possible to the specific requirements of organizations and optimize their functioning in this environment.