Identification of the criteria determining the attractiveness of post offices in city Zilina

dc.contributor.authorHoštáková, Dominika
dc.contributor.authorMadleňák, Radovan
dc.contributor.authorĎutková, Silvia
dc.contributor.authorFúrová, Lucia
dc.contributor.authorDroździel, Paweł
dc.date.accessioned2020-11-13T09:49:31Z
dc.date.available2020-11-13T09:49:31Z
dc.date.issued2018
dc.description.abstractCustomer´s preferences in the choice of a particular device is in many cases due to the attractiveness of this device. This means that customers are willing to travel longer distances to larger business centres with higher attractiveness. This is also the case for postal offices. Because postal operators are trying to maintain their customers, they also have to respond to these criteria that determine the attractiveness of the device providing of the required postal services. However, the attractiveness of the device can be perceived differently by customers. Therefore, the aim of the article is to find out these attractiveness criteria for individual post office customers, which in the future can help in selecting sites for the next postcreation or revocation of an existing mail.en_US
dc.identifier.doihttp://doi.org/10.26552/tac.C.2018.2.2
dc.identifier.issn1339-5130
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/349
dc.language.isoenen_US
dc.publisherUniversity of Zilinaen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectavailabilityen_US
dc.subjectattractiveness criteria of post officesen_US
dc.subjectmarketing researchen_US
dc.titleIdentification of the criteria determining the attractiveness of post offices in city Zilinaen_US
dc.typeArticleen_US

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