Online Consumer Purchasing Behaviour in Slovakia

dc.contributor.authorLaitkep, Dominik
dc.contributor.authorČervkovskis, Edgars
dc.date.accessioned2020-11-23T08:22:29Z
dc.date.available2020-11-23T08:22:29Z
dc.date.issued2020
dc.description.abstractThe paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex process with many variables. The aim of this study is to present the results of the author's primary research, processed by reducing the number of variables by applying factor analysis. Research shows that consumers are used to making decisions about their purchases directly on the Internet and they using all available information. For Slovak consumers are online order payment together with free delivery important factor for making a purchase in the Slovak e-commerce environment. Another key factor for making purchases are impulses from social networks and the option to purchase through the mobile app.en_US
dc.identifier.doihttps://doi.org/10.26552/tac.C.2020.1.3
dc.identifier.issn1339-5130
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/379
dc.language.isoen_USen_US
dc.publisherUniversity of Zilinaen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectPurchasing behaviouren_US
dc.subjectE-commerceen_US
dc.subjectFactor analysisen_US
dc.subjectSocial networksen_US
dc.subjectSlovak consumersen_US
dc.titleOnline Consumer Purchasing Behaviour in Slovakiaen_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
tac.C.2020.1.3.pdf
Size:
312.97 KB
Format:
Adobe Portable Document Format
Description:
Full text - Online Consumer Purchasing Behaviour in Slovakia

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: