SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET

dc.contributor.authorMadleňáková, Lucia
dc.contributor.authorMaliková, Monika
dc.date.accessioned2020-07-28T10:09:57Z
dc.date.available2020-07-28T10:09:57Z
dc.date.issued2018
dc.description.abstractThe article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that nearly 75% participants of the global loyalty program agrees that loyalty programs increase the likelihood of re-purchasing within the same company. And 67% respondents shop more often and spend more money in companies that provide some form of loyalty program. The Article refers to the partial results of marketing research of basic requirements of customer’s loyalty program and shopping preferences and aspect for innovation of loyalty program in the condition of national postal operator.en_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2018.1.4
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/229
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCustomeren_US
dc.subjectLoyaltyen_US
dc.subjectBonus programen_US
dc.subjectLoyal programen_US
dc.subjectCustomer´s carden_US
dc.titleSKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIETen_US
dc.typeArticleen_US

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