MARKETINGOVÝ MIX V PODMIENKACH ENERGETICKÝCH PODNIKOV NA SLOVENSKU

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Date

2016

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Žilinská univerzita v Žiline

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sk

Abstract

In the Slovak Republic electricity market were wholesale activities fully liberalized in January 2005. As a result, there has been no price regulation at the wholesale level. Also, import and export prices are determined by bilateral contracts and since January 2005 there are no limits on the amounts of electricity that can be exchanged out of the domestic market. The paper deals with the analysis of three main distribution companies.

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Keywords

marketing mix, energy company, marketing communication

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