KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE

dc.contributor.authorLaitkep, Dominik
dc.date.accessioned2020-05-13T09:04:51Z
dc.date.available2020-05-13T09:04:51Z
dc.date.issued2020
dc.description.abstractKnowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.en_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2020.1.8
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/62
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectconsumer behavioren_US
dc.subjectfactor analysisen_US
dc.subjecte-commerceen_US
dc.subjectsocial networksen_US
dc.titleKĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCEen_US
dc.typeWorking Paperen_US

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