VNÍMANIE JEDNOTLIVÝCH NÁSTROJOV PODPORY PREDAJA NA INTERNETE Z HĽADISKA ZÁKAZNÍKOV
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Žilinská univerzita v Žiline
Lang
sk
Abstract
The article is dedicated to the issue of sales promotion on the Internet, as one tool
of marketing communication mix. The paper contains the results of surveys aimed at
implementation of various tools of sales promotion at home and abroad.
Description
Keywords
marketing, internet marketing, sales promotion, e-shop