TEORETICKÉ VYMEDZENIE PRIDANEJ HODNOTY Z POHĽADU ZÚČASTNENÝCH SUBJEKTOV HODNOTOVÉHO REŤAZCA

Abstract

Defining value allow firms make an optimal decisions about the allocation of resources needed to develop strategic management, measure enterprise performance, and harmonize firm goals. Value and value added is strongly tied with the value chain analysis. The value chain concept describes how companies provide value and competitive benefits based on meeting customer needs and demand. For this reason paper deeply describes main theoretical approaches related to the value theory.