Traditional air carriers fare and booking class names as a part of their marketing strategy
Date
2023
Authors
Sitarčík, Adam
Materna, Matúš
Šajbanová, Kristína
Journal Title
Journal ISSN
Volume Title
Publisher
University of Žilina
Lang
en
Abstract
This paper focuses on the issue of fare and booking class names of traditional air carriers. Paper discusses the issues of traditional air carriers, history, development and current status, fleets, airline networks, services offered as well as mutual alliances. The article also focuses on the market analysis of the offered class names of the traditional air carriers divided by region. Paper includes an analysis of the data obtained in clear tables regarding preferred names of classes.
Description
Keywords
traditional carriers, marketing, booking, fare class