NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Žilinská univerzita v Žiline
Lang
sk
Abstract
The first part of the article is dedicated to the analysis of selected CRM software.
The second part of the article focuses on the main goal of this article which is choosing and
designing the appropriate use of the CRM software for the selected company. The choice of a
CRM software and the design of its appropriate use was made based on an analysis of the
company’s internal environment and the analysis and comparation of selected CRM software.
Description
Keywords
Information systems, Customer Relationship Management, Usage of information systems for customer relationship management