NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI
| dc.contributor.author | Matúšková, Mária | |
| dc.contributor.author | Pechota, Matej | |
| dc.contributor.author | Madleňáková, Lucia | |
| dc.date.accessioned | 2020-06-03T07:42:16Z | |
| dc.date.available | 2020-06-03T07:42:16Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk. | en_US |
| dc.identifier.doi | http://doi.org/10.26552/pte.C.2017.1.5 | |
| dc.identifier.issn | 1336-8281 | |
| dc.identifier.uri | http://drepo.uniza.sk/handle/hdluniza/107 | |
| dc.language.iso | sk | en_US |
| dc.publisher | Žilinská univerzita v Žiline | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | online marketing | en_US |
| dc.subject | PPC | en_US |
| dc.subject | Google AdWords | en_US |
| dc.subject | SEO | en_US |
| dc.subject | Social networks | en_US |
| dc.title | NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI | en_US |
| dc.type | Working Paper | en_US |
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