Práce a štúdie - Vydanie 16

Permanent URI for this collectionhttps://drepo.uniza.sk/handle/hdluniza/1147

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Author: search.filters.author.Tomová, AnnaEnd date: 2024

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    Trhové stratégie v BA so zameraním na Spojené štáty americké
    (University of Žilina, 2024) Bendík, Dávid; Tomová, Anna
    This paper discusses market strategies in business aviation with a focus on the United States. The first part of the paper is devoted to the definition, origins, and historical evolution of business aviation. It also includes an appraisal of the global significance of BA with an emphasis on Europe and the United States. The second part of the paper explains why it is beneficial to analyse market strategies in BA in the United States. Close attention is given to two highly important market strategies. The third, practical part of the paper provides essential data on the nineteen business airlines discussed by the author, along with an analysis of their fleet structure. In this part, the paper also focuses on the market tenure of the individual BA companies, offers a comparative analysis of their product portfolios, investigates acquisitions and collaborations, and characterizes the United States business aviation segment using Porter’s Five Forces analysis. The last part of the paper is dedicated to the interpretation of the main findings. The analyses conducted in the paper were based on business airline websites, aviation internet magazine articles and a research website that concentrates on the business aviation sector.
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    Politika obstarania lietadiel leasingom podľa modelu podnikania leteckých dopravcov
    (University of Žilina, 2024) Chynoranský, Jakub; Tomová, Anna
    The paper analyses the possible dependence of airline business models and the ratio of aircraft acquired through leasing in their fleets. The research sample consisted of 15 airlines, with 4 categories of business models represented: low-cost (LCC), 2 hybrid and full-service network business model (FSC). Based on the results obtained, we can conclude the dependence of business models and leasing ratio in the case of research sample. The demonstrated dependence was confirmed in the analysis when the scale of the fleet was taken into account. The findings confirm the view of the authors describing the low-cost business model as the one with a higher tendency to acquire aircraft by leasing, and, on the contrary, the traditional network model with a lower tendency. However, unlike other authors' studies, we have shown that the increase in the proportion of leased aircraft in fleets over the 2018-2022 study period was experienced by carriers in all business model categories, and the rise in the leasing market was not driven by growth in one business model - FSC. We propose to include the ratio of leased aircraft in the airline fleet among the attributes of the business model analysis, but an important step is to consider fleet size. We recommend conducting a similar analysis on a wider sample of airlines and continuing to research this topic.
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    Komparácia konkurencieschopnosti leteckých dopravcov EÚ a ASEAN v konktexte novej bilaterálnej dohody o službách leteckejdopravy
    (University of Žilina, 2024) Patková, Denisa; Tomová, Anna
    The comparison of competitiveness of EU and ASEAN air carriers in the context of the new bilateral agreement on air transport services, thesis analyzes the agreement and also analyzes financial and operational indicators of selected airlines from both regions. Based on the collected data and evaluation of the results, i tis possible to idetify the factors that affect the competitiveness of these carriers and formulate recommendations to strengthen them.
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    Letiskové sloty a trhový mechanizmus
    (University of Žilina, 2024) Suchanovský, Matúš; Tomová, Anna
    The paper discusses the issue of airport slots and possible implementations of market mechanisms into the airport capacity allocation system. To understand the key facts related to slot allocation, it contains a basic theoretical definition. Subsequently, the paper focuses on slot allocation rules in the EU. The views from the literature on the introduction of a slot market mechanism in the EU are also confronted, with a focus on primary and secondary trading as well as on the possibilities of involving third parties in the trading system. Furthermore, experiences with airport slot trading in the UK and the US are described. Alternatives for future developments in the EU are also set out, with a focus on reform of the slot allocation system in the UK and the European Union. An evaluation of the findings is presented at the end of the paper.