Technológ - Ročník 16.; Číslo 4/2024

Permanent URI for this collectionhttps://drepo.uniza.sk/handle/hdluniza/1174

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    Improving the image of the company
    (University of Žilina, 2024) Furmannová, Beáta; Biňasová, Vladimíra; Zuzik, Ján
    The image of the company is a very important tool in the company for proper functioning and representation even outside its gates. Nowadays, it is an indispensable factor. Businesses are "competing" with each other, and customers are not only looking at how the company produces, but also how it presents itself, how it looks and advertises. The article describes proposals for improving the image of the company developed on the basis of the analysis of the current situation and the evaluation of a questionnaire survey in the company.