Práce a štúdie - Vydanie 14

Permanent URI for this collectionhttps://drepo.uniza.sk/handle/hdluniza/934

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    Digital media airline crisis communication
    (University of Žilina, 2023) Máčadi, Marek; Badánik, Benedikt
    This article explains what social media is and how influential can social media be. Focus of this paper is on usage of digital media by airlines during times of crisis. This article explains what digital media and Twitter are, how airline use Twitter as a social media platform to communicate with its stakeholders, customers and employees during crisis and how digital media can be used by airlines to efficiently communicate with interested parties. Furthermore, examples of inadequate crisis communication made by airlines during major crisis incidents will be shown as an example of what consequences can incorrect crisis communication cause.
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    Marketing of low-cost carriers
    (University of Žilina, 2023) Mihalčinová, Nikola; Badánik, Benedikt
    The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific possibilities for improving marketing activities based on the theoretical basis obtained from relevant sources and the subsequent processing of the practical part. Proposals are based on the analysis of marketing strategies, including marketing mix, Porter's five forces model, perception map, passenger segmentation, BCG matrix and Ansoff matrix, and evaluate the success and effectiveness of airline marketing activities. The results of the analysis show that airlines could improve their marketing activities through various strategies, such as increasing investment in digital marketing, improving service and customer experience, adapting prices and product packages to the needs of different passenger segments, and expanding the market into new areas. These recommendations can help airlines improve their competitiveness and market success and contribute to their long-term success.
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    Possibilities of implementation remote control towers concept at Slovak airports
    (University of Žilina, 2023) Veselovský, Šimon; Badánik, Benedikt
    The aim of this article is to evaluate the feasibility of implementing virtual control towers at airports in Slovakia. The introduction provides an overview of virtual control towers, including their concept, usage, advantages, disadvantages, and existing implementations. The paper outlines the requirements for implementing such a system and presents a preliminary design and analysis of virtual control towers for Slovakian airports. The study covers the design and evaluation of the implementation, from a general perspective to specific airport analysis, and proposes a plan for implementing virtual towers in Slovakia based on available information. In conclusion, the author discusses the financial and technical aspects of implementation, as well as an assessment of the suitability of this concept for Slovakian airports. Remote towers have been proven to be a viable option for small and medium-sized airports, offering increased flexibility and cost reduction through centralized remote control of multiple airports. However, implementing virtual control towers in Slovakia would come with significant financial implications.
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    Social media as a tool for airline service quality assessment
    (University of Žilina, 2023) Buday, Adam; Badánik, Benedikt
    Our study investigates the perception of service quality of 12 airlines by using a mixed-method approach that consists of numerical analysis of key performance indicators (KPIs) and qualitative examination of Twitter customer service. Our findings reveal that Twitter is the most popular social media platform in the airline industry, with U.S.-based airlines being the most active. The analysis of customer feedback on Twitter showed noticeable differences between full-service and low-cost carriers, with the former receiving more complaints regarding booking and in-flightservice quality, and the latter receiving more complaints regarding delayed or cancelled flights and poor customer service. Overall, our research provides valuable insights into the significance of social media as a tool for promotional activities and customer service, while highlighting common issues in service quality perception by airline customers.