Pošta, Telekomunikácie a Elektronický obchod - ročník 14.; číslo 2/2019

Permanent URI for this collectionhttps://drepo.uniza.sk/handle/hdluniza/80

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    MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU)
    (Žilinská univerzita v Žiline, 2019) Jankalová, Miriam; Blašková, Katarína
    Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and possibly covering a geographical area. The postal market is known for the arrival of franchise holders too, but there are certain benefits and disadvantages for the franchisor and the franchisee. The aim of the paper is to identify the benefits (possibilities) and risks (disadvantages) for the postal operator in the position of “franchisor”.
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    PODNIKANIE PROSTREDNÍCTVOM FRANCHISINGU
    (Žilinská univerzita v Žiline, 2019) Garbárová, Miriam; Hollá Bachanová, Petra
    The paper defines the concept of franchising, characterizes its basic features, describes the system and conditions important for the functioning of franchising business. The paper also deals with the legislation that regulates this form of business, advantages and disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or franchisee.