(Žilinská univerzita v Žiline, 2019) Garbárová, Miriam; Hollá Bachanová, Petra
The paper defines the concept of franchising, characterizes its basic features,
describes the system and conditions important for the functioning of franchising business. The
paper also deals with the legislation that regulates this form of business, advantages and
disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or
franchisee.
(Žilinská univerzita v Žiline, 2019) Hollá Bachanová, Petra
Due to the development of information and communication technologies is also
developing the e-commerce. The e-commerce market is expanding its borders with new
opportunities. One of these options is trading with visual and audio content via photobanks,
which provide an interesting opportunity for content creators to earn revenue from selling
their content. The article presents the experiences of content authors, offering their works
through photobanks, with the system of functioning of these virtual content storage, as well as
their experience in earning revenue from this activity. The article also captures their
recommendations for best practice in this area.
