(Žilinská univerzita v Žiline, 2019) Garbárová, Miriam; Hollá Bachanová, Petra
The paper defines the concept of franchising, characterizes its basic features,
describes the system and conditions important for the functioning of franchising business. The
paper also deals with the legislation that regulates this form of business, advantages and
disadvantages, opportunities and risks of the franchising, both in terms of the franchisor or
franchisee.
(Žilinská univerzita v Žiline, 2019) Jankalová, Miriam; Blašková, Katarína
Franchising is an arrangement in which the franchisor gives the franchisee the right
to distribute and sell the franchisor’s goods or services and use its business name and business
model for a specified period, and possibly covering a geographical area. The postal market is
known for the arrival of franchise holders too, but there are certain benefits and disadvantages
for the franchisor and the franchisee. The aim of the paper is to identify the benefits
(possibilities) and risks (disadvantages) for the postal operator in the position of “franchisor”.
