Práce a štúdie

Permanent URI for this communityhttps://drepo.uniza.sk/handle/hdluniza/121

Browse

Search Results

Now showing 1 - 10 of 11
  • Thumbnail Image
    Item
    Social media as a tool for airline service quality assessment
    (University of Žilina, 2023) Buday, Adam; Badánik, Benedikt
    Our study investigates the perception of service quality of 12 airlines by using a mixed-method approach that consists of numerical analysis of key performance indicators (KPIs) and qualitative examination of Twitter customer service. Our findings reveal that Twitter is the most popular social media platform in the airline industry, with U.S.-based airlines being the most active. The analysis of customer feedback on Twitter showed noticeable differences between full-service and low-cost carriers, with the former receiving more complaints regarding booking and in-flightservice quality, and the latter receiving more complaints regarding delayed or cancelled flights and poor customer service. Overall, our research provides valuable insights into the significance of social media as a tool for promotional activities and customer service, while highlighting common issues in service quality perception by airline customers.
  • Thumbnail Image
    Item
    Possibilities of implementation remote control towers concept at Slovak airports
    (University of Žilina, 2023) Veselovský, Šimon; Badánik, Benedikt
    The aim of this article is to evaluate the feasibility of implementing virtual control towers at airports in Slovakia. The introduction provides an overview of virtual control towers, including their concept, usage, advantages, disadvantages, and existing implementations. The paper outlines the requirements for implementing such a system and presents a preliminary design and analysis of virtual control towers for Slovakian airports. The study covers the design and evaluation of the implementation, from a general perspective to specific airport analysis, and proposes a plan for implementing virtual towers in Slovakia based on available information. In conclusion, the author discusses the financial and technical aspects of implementation, as well as an assessment of the suitability of this concept for Slovakian airports. Remote towers have been proven to be a viable option for small and medium-sized airports, offering increased flexibility and cost reduction through centralized remote control of multiple airports. However, implementing virtual control towers in Slovakia would come with significant financial implications.
  • Thumbnail Image
    Item
    Digital media airline crisis communication
    (University of Žilina, 2023) Máčadi, Marek; Badánik, Benedikt
    This article explains what social media is and how influential can social media be. Focus of this paper is on usage of digital media by airlines during times of crisis. This article explains what digital media and Twitter are, how airline use Twitter as a social media platform to communicate with its stakeholders, customers and employees during crisis and how digital media can be used by airlines to efficiently communicate with interested parties. Furthermore, examples of inadequate crisis communication made by airlines during major crisis incidents will be shown as an example of what consequences can incorrect crisis communication cause.
  • Thumbnail Image
    Item
    Marketing of low-cost carriers
    (University of Žilina, 2023) Mihalčinová, Nikola; Badánik, Benedikt
    The article deals with the marketing of low-cost airlines and marketing strategies. The article primarily focuses on three selected airlines - Wizz Air, Ryanair and easyJet. The aim of this article is to propose specific possibilities for improving marketing activities based on the theoretical basis obtained from relevant sources and the subsequent processing of the practical part. Proposals are based on the analysis of marketing strategies, including marketing mix, Porter's five forces model, perception map, passenger segmentation, BCG matrix and Ansoff matrix, and evaluate the success and effectiveness of airline marketing activities. The results of the analysis show that airlines could improve their marketing activities through various strategies, such as increasing investment in digital marketing, improving service and customer experience, adapting prices and product packages to the needs of different passenger segments, and expanding the market into new areas. These recommendations can help airlines improve their competitiveness and market success and contribute to their long-term success.
  • Item
    Quality of services provided by Boryspil airport
    (University of Zilina, 2022) Turkinevych, Yelyzaveta; Badánik, Benedikt
    The aim of the diploma thesis is to develop a proposal for the implementation of the SmartGate system to improve the passport control process in international passenger transport services at the Boryspil Airport. The theoretical part deals with the existing methods of evaluating the quality of airport services and offers an algorithm for airport service quality indicators stigmatization. The analytical part of the work is devoted to the analysis of production and financial activities and competitive advantages of Boryspil Airport. In the project part, modern information technologies of air transport services at the world's leading airports were considered and the efficiency of the SmartGate system implementation at Boryspil Airport was calculated.
  • Thumbnail Image
    Item
    Aspects of airline crew rostering
    (University of Zilina, 2021) Le Duc, Manh; Badánik, Benedikt
    Airline crew rostering is a complicated planning-type problem, and its objective is to assemble pairings into schedules that maximise the satisfaction levels of crews. The rostering process focuses on achieving a more balanced workload distribution among the crewmembers that allows designing rosters in the interest of the crew. The main purpose of the paper was to explain the fundamental aspects of airline crew rostering and its impact on crewmembers’ fatigue. Additionally, the research identified mitigation measures that airlines should make to combat or mitigate crewmembers’ fatigue when designing their rosters. The paper also allowed readers to understand the effects of fatigue on crew’s alertness and performance. The qualitative research methods (such as literature review) was used to understand the complexity of the airline crew rostering, the flight and duty time limitations, crew’s rest requirement and crewmembers’ fatigue. The survey was used as the quantitative research method to identify crewmembers’ satisfaction with their rosters that would help to optimise the rostering process. An online survey (using Google Forms) was distributed to potential respondents (experienced crewmembers) via email addresses and online platforms. Respondents were asked 18 close ended questions divided into two parts (demographic and operational experience). One hundred eleven responses were gathered, which showed that age plays a crucial role in crewmembers’ fatigue. In addition, cargo pilots are usually more dissatisfied with their rosters due to exhausting flight duty periods at nights.
  • Thumbnail Image
    Item
    Quality of service at airports
    (University of Zilina, 2021) Proft, Branislav; Badánik, Benedikt
    At present, air transport is on the rise and with it are the airlines, airports and services they provide. Their quality is reflected in revenues as well as in the number of airlines using the airport. The aim of this paper is to evaluate what services are offered to individual airport customers, how to evaluate customer satisfaction with services and the last chapter focuses on evaluating the quality of services offered to airlines and crew, where a method of evaluating services provided by airports from the airlines based on an analysis of current ways of measuring the quality of these services. Finally, possible service improvements are described, which could streamline the operation of the airport.
  • Thumbnail Image
    Item
    Optimisation of turboprop aircraft operations as a means to reduce their environmental footprint
    (University of Zilina, 2021) Števárová, Lucia; Badánik, Benedikt
    This paper deals with the subject of optimisation of turboprop aircraft operations to decrease their environmental footprint. This aircraft category is not at the forefront of optimisation efforts of operators as it supplies lower volumes of traffic and is equipped with the most fuel-efficient technology for missions served on regional markets. The theoretical part of this paper details turboprop aircraft contributions to global CO2 emissions and analyses aspects behind their efficient performance. Further, it provides a thorough assessment of the operational practices that can significantly reduce the environmental footprint of turboprop aircraft operations. For better illustration, some are exemplified in simple case studies. The practical part of this work aimed to quantify the effects of operational optimisation on turboprop aircraft. Based on the theoretical analysis, we established five operational adjustments whose effects can be determined using performance calculations. These calculations have been carried out using ATR 72-600 aircraft as a reference for a specified average turboprop flight. It was found that through operational adjustments, the fuel consumption on an average ATR 72-600 flight can be decreased on the order of 10%. The energy intensity of operations defined in CO2 per revenue passenger kilometre could be nearly halved compared to actual values of the ATR 72-600 fleet.
  • Thumbnail Image
    Item
    ZMENY ÚLOH ANSP V BUDÚCOM PROSTREDÍ ATM
    (Žilinská univerzita v Žiline, 2020) Badánik, Benedikt; Reménységová, Rebeka
    This paper focuses on the future roles of air navigation service providers (ANSP). It describes the future structure of airspace and recognizes the need for improvement. The traditional role of ANSP is explained in the first chapter. It discusses the evolution of air navigation services from their dawn in 1920s. Additionally, it talks about the functions of ANSP and discusses their alliances and the trend of developing industrial partnerships instead of political. The differences between European and American air traffic control are reviewed, and the advantages of each system are described. The next chapter thoroughly explains the current airspace architecture, identifies its flaws, and shows possible solutions in the form of Trajectory-Based Operations (TBO) or, on a theoretical level, Functional Airspace Blocks FABs. The third chapter discusses the challenges and opportunities of the future air traffic management (ATM) architecture, with main focus on ANSP charges, civil and military cooperation and the responsibilities of ANSP during a worldwide pandemic. The fourth chapter is based around new concepts and roles. It explains the concepts of ATM Data Service Provider (ADSP), System Wide Information Management (SWIM), Next Generation Air Transportation System (NextGen) and initiatives of Single European Sky ATM Research (SESAR). It also outlines the tasks of the Wise Peron Group. Furthermore, in the final chapter, potential business models for ANSP are explained and categorized. Using SWOT analyzes the best potential model is chosen for the ANSP of Slovakia.
  • Thumbnail Image
    Item
    LETECKÁ NÁKLADNÁ DOPRAVA V SR
    (Žilinská univerzita v Žiline, 2020) Štefanec, Filip; Badánik, Benedikt
    This paper describes the development of air freight transport in the current Slovak Republic (historically part of the first Czechoslovakia and later Czechoslovak Socialist Republic) and in the world. The theoretical part of the thesis analyzes the rates used in air freight transportation and the markets and commodities transported by air most frequently. The thesis aims to identify the types of commodities transported, their volumes and values. The characteristics of commodities are described in Chapters 2 and 4. The work compares the values, weights and volume of transported air cargo commodities between the Slovak Republic and countries with similar GDP per capita and compares the volume of transported goods at M. R. Štefánik Airport in Bratislava with surrounding competing airports abroad. Finally, it analyzes the advantages and disadvantages of the geographical location of the Slovak Republic in relation to the transport flows of air goods within Europe.