Univerzitná knižnica - Vedecké odborné časopisy

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Author: search.filters.author.Laitkep, DominikHas files: Yes

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    Online Consumer Purchasing Behaviour in Slovakia
    (University of Zilina, 2020) Laitkep, Dominik; Červkovskis, Edgars
    The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex process with many variables. The aim of this study is to present the results of the author's primary research, processed by reducing the number of variables by applying factor analysis. Research shows that consumers are used to making decisions about their purchases directly on the Internet and they using all available information. For Slovak consumers are online order payment together with free delivery important factor for making a purchase in the Slovak e-commerce environment. Another key factor for making purchases are impulses from social networks and the option to purchase through the mobile app.
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    KVALITA ELEKTRONICKÝCH SLUŽIEB POSKYTOVANÝCH NÁRODNÝM POŠTOVÝM OPERÁTOROM V KONTEXTE ROZVOJA DIGITÁLNEJ EKONOMIKY
    (Žilinská univerzita v Žiline, 2020) Jaculjaková, Simona; Laitkep, Dominik; Štofková, Jana
    In general, the term quality can be characterized as an overall summary of the characteristics and features of a product or service that satisfies anticipated needs. At present, the emphasis is on analyzing the quality of electronic services. For this reason, this article is devoted to analyzing the quality of electronic services at the Citizen's Integrated Service Point. The aim of this article is to carry out primary research aimed at monitoring customer satisfaction with the quality of electronic services of the Integrated citizen serice point workplace in Žilina self-governing region.
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    KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE
    (Žilinská univerzita v Žiline, 2020) Laitkep, Dominik
    Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables by applying factor analysis. Factor analysis reveals the key factors influencing the consumer behaviour in case of purchasing process by Slovak consumers, men who use social networks. The results reveal a strong and direct relationship between various attribute variables, but mainly the payment for the ordered goods with delivery method of purchase.