(University of Žilina, 2024) Furmannová, Beáta; Biňasová, Vladimíra; Zuzik, Ján
The image of the company is a very important tool in the company for proper functioning and representation even outside its gates. Nowadays, it is an indispensable factor. Businesses are "competing" with each other, and customers are not only looking at how the company produces, but also how it presents itself, how it looks and advertises. The article describes proposals for improving the image of the company developed on the basis of the analysis of the current situation and the evaluation of a questionnaire survey in the company.
(University of Žilina, 2024) Biňasová, Vladimíra; Bubeník, Peter; Rakyta, Miroslav; Kasajová, Marta; Zuzik, Ján
Artificial intelligence can change the overall operation of a business and make work activities more efficient not only in terms of time but also economically. Individual enterprises are increasingly trying to incorporate artificial intelligence into production processes and the need to summarize knowledge about this trend is the main pillar of this paper.
