Univerzitná knižnica - Vedecké odborné časopisy
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Item CROWDFUNDING - NOVÁ FORMA ALTERNATÍVNEHO FINANCOVANIA(Žilinská univerzita v Žiline, 2017) Paďourová, AnnaCrowdfunding has become an interesting financial and support tool for various types of projects over the last decade. The exact definition is: "The financing method of projects and business plans where small amounts of money are collected from a large number of people, most often over the Internet". This form of funding brings together those who have the funds and want to invest with those who need the funds to finance a specific project. On the one side of crowdfunding transaction is a person with a project idea who prepares a crowdfunding campaign, we call this person the project owner. On the other side, there is a crowd of people who provide money for realizing the idea, we call them contributors. The aim of the paper is to provide a basic theoretical framework for crowdfunding and to describe the current situation of innovative financing.