Univerzitná knižnica - Vedecké odborné časopisy

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    Online Consumer Purchasing Behaviour in Slovakia
    (University of Zilina, 2020) Laitkep, Dominik; Červkovskis, Edgars
    The paper describes buying behaviour of Slovak consumers who use social networks. Knowledge of consumer behaviour and consumer preferences means a competitive advantage in the business environment, which is a complex process with many variables. The aim of this study is to present the results of the author's primary research, processed by reducing the number of variables by applying factor analysis. Research shows that consumers are used to making decisions about their purchases directly on the Internet and they using all available information. For Slovak consumers are online order payment together with free delivery important factor for making a purchase in the Slovak e-commerce environment. Another key factor for making purchases are impulses from social networks and the option to purchase through the mobile app.
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    BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ II)
    (Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
    The final goal of this paper is to propose measures to eliminate identified risks and barriers of starting a business in the area of electronic commerce. In the last part there are there are suggested actions, based on the critical assessment of the risks, which can increase the successfulness in the e-business significantly.
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    BARIÉRY PODNIKANIA V ELEKTRONICKOM OBCHODE (ČASŤ I)
    (Žilinská univerzita v Žiline, 2016) Madleňáková, Lucia; Mišíková, Michaela; Madleňák, Radovan
    The main goal of this paper is to identify and to judge the dangerous aspects of starting a business in the area of electronic commerce. Subsequently in the last part there are suggested actions, based on the critical judgment of the risks, which can increase the successfulness in the e-commerce significantly.