Žilinská univerzita v Žiline
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Item VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK(Žilinská univerzita v Žiline, 2018) Strenitzerová, MarianaThe differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.Item HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM(Žilinská univerzita v Žiline, 2019) Strenitzerová, MarianaFeedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance of the company, but it is necessary to use a more sophisticated system. The aim of the paper is to propose a system of performance evaluation of a selected company based on the segmentation of customers according to their value for the company and the proposed CRM strategy.Item ANALÝZA TRHU PRÁCE SR V KONTEXTE AGE MANAGEMENTU A PREDPOKLADY JEHO ĎALŠIEHO VÝVOJA(Žilinská univerzita v Žiline, 2019) Štalmachová, Katarína; Strenitzerová, MarianaThe article deals with the analysis of selected statistical indicators of the labour market, namely the employment rate of the 55+ age group and the number of working-age workers in the Slovak Republic. The aging population and labour shortages in the labour market force employers to address the diversity of the age structure of their current as well as potential employees. A properly designed age management system can give organizations a competitive advantage in times of labour shortage. In addition to reducing the financial cost of absenteeism and employee turnover, it will also contribute to increasing employee motivation and performance and improving the overall functioning of processes within the organization. The paper points to changes related to the demographic development of society and its aim is to predict possible development of selected labour market indicators.Item CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť(Žilinská univerzita v Žiline, 2017) Strenitzerová, MarianaThe contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution and lifetime added value for the company. The first part of paper is founded on the current CRM analysis in the particular service company and suggest the new segmentation of customers by their customer lifetime value.Item ANALÝZA TRHU PRÁCE A RIADENIE ĽUDSKÝCH ZDROJOV V IKT SEKTORE(Žilinská univerzita v Žiline, 2016) Strenitzerová, MarianaThe ICT sector is one of the most dynamic sectors in the European Union. It represents a significant proportion of gross domestic product and employment in the EU. For this sector are typical high level of entry qualification (academic education) and together a high level of maintained qualification, skills and knowledge, standards and norms. It follows that at this sector it should be put high emphasis especially to the human resource management and personnel policy. Contribution was collected by analyzing the labor market in the ICT sector. The accent is mainly oriented to the using of new trends in recruiting of qualified personnel (e.g. interest of graduates in ICT sector, HR marketing), economic aspect of personal work (e. g. human resource controlling) and in applying the strategic management principles of human resource activities in ICT companies.Item POZITÍVNA FLEXIBILIZÁCIA PRÁCE V PROSTREDÍ ELEKTRONICKÉHO OBCHODU(Žilinská univerzita v Žiline, 2015) Ďugelová, Monika; Strenitzerová, MarianaFlexible work arrangements reduce stress because employees working flexibly are more satisfied with their jobs and experience better work-family balance. An e-commerce is a perfect sector for implementation of flexible working options according to main characteristics and the specifications. In the paper we propose the process of this implementation and using of flexible work options in e-commerce.