VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK
Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Žilinská univerzita v Žiline
Lang
sk
Abstract
The differentiated CRM strategy has today become one of the most important tools
for acquiring and retaining customers. The proposed differentiated CRM strategy will respect
not only the different needs, requirements and buying behavior of individual customer
segments, but also their contribution and lifelong value for the selected company.
Description
Keywords
differentiated CRM strategy, loyalty of customers, loyalty programmes, e-shop