VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK
| dc.contributor.author | Strenitzerová, Mariana | |
| dc.date.accessioned | 2020-07-28T10:06:02Z | |
| dc.date.available | 2020-07-28T10:06:02Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company. | en_US |
| dc.identifier.doi | https://doi.org/10.26552/pte.C.2018.1.6 | |
| dc.identifier.issn | 1336-8281 | |
| dc.identifier.uri | http://drepo.uniza.sk/handle/hdluniza/227 | |
| dc.language.iso | sk | en_US |
| dc.publisher | Žilinská univerzita v Žiline | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | differentiated CRM strategy | en_US |
| dc.subject | loyalty of customers | en_US |
| dc.subject | loyalty programmes | en_US |
| dc.subject | e-shop | en_US |
| dc.title | VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK | en_US |
| dc.type | Article | en_US |
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