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Trhové stratégie v BA so zameraním na Spojené štáty americké
(University of Žilina, 2024) Bendík, Dávid; Tomová, Anna
This paper discusses market strategies in business aviation with a focus on the United States. The first part of the paper is devoted to the definition, origins, and historical evolution of business aviation. It also includes an appraisal of the global significance of BA with an emphasis on Europe and the United States. The second part of the paper explains why it is beneficial to analyse market strategies in BA in the United States. Close attention is given to two highly important market strategies. The third, practical part of the paper provides essential data on the nineteen business airlines discussed by the author, along with an analysis of their fleet structure. In this part, the paper also focuses on the market tenure of the individual BA companies, offers a comparative analysis of their product portfolios, investigates acquisitions and collaborations, and characterizes the United States business aviation segment using Porter’s Five Forces analysis. The last part of the paper is dedicated to the interpretation of the main findings. The analyses conducted in the paper were based on business airline websites, aviation internet magazine articles and a research website that concentrates on the business aviation sector.