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dc.contributor.authorMožuchová, Lucia
dc.date.accessioned2020-06-03T08:28:28Z
dc.date.available2020-06-03T08:28:28Z
dc.date.issued2017
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/115
dc.description.abstractThe paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the application of selected online marketing activities of selected university libraries. The comparison showed a brief proposal on how to extend the currently applied online marketing tools in the online marketing communication of the University Library of the University of Žilina.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectonline marketingen_US
dc.subjectonline marketing toolsen_US
dc.subjectsocial mediaen_US
dc.subjectuniversity libraryen_US
dc.subjectlibrary and information servicesen_US
dc.titleONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEBen_US
dc.typeWorking Paperen_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2017.2.3


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