Pošta, Telekomunikácie a Elektronický obchod - ročník 12.; číslo 2/2017
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PRÍSTUP K MERANIU VÝKONNOSTI PROCESOV
(Žilinská univerzita v Žiline, 2017)The article highlights the potential of process improvement in process management, it is specifically focused on analysis of the possibility of evaluating and measuring process performance in an enterprise. In the second ... -
K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY
(Žilinská univerzita v Žiline, 2017)The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the ... -
ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB
(Žilinská univerzita v Žiline, 2017)The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the ... -
CROWDFUNDING - NOVÁ FORMA ALTERNATÍVNEHO FINANCOVANIA
(Žilinská univerzita v Žiline, 2017)Crowdfunding has become an interesting financial and support tool for various types of projects over the last decade. The exact definition is: "The financing method of projects and business plans where small amounts of ... -
CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť
(Žilinská univerzita v Žiline, 2017)The contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution ...