Pošta, Telekomunikácie a Elektronický obchod - ročník 12.; číslo 2/2017

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    PRÍSTUP K MERANIU VÝKONNOSTI PROCESOV
    (Žilinská univerzita v Žiline, 2017) Kováčiková, Martina
    The article highlights the potential of process improvement in process management, it is specifically focused on analysis of the possibility of evaluating and measuring process performance in an enterprise. In the second part of the article the most discussed indicator is an labor productivity indicator that can be considered in terms of country comparisons for a certain performance factor related to work processes from a global perspective.
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    K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY
    (Žilinská univerzita v Žiline, 2017) Madleňáková, Lucia
    The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the smooth flow of shipments not only in domestic, but primarily in cross-border mail services. This is due to customer requirements from the growing B2C e-commerce market.
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    ONLINE MARKETING KNIŽNIČNO-INFORMAČNÝCH SLUŽIEB
    (Žilinská univerzita v Žiline, 2017) Možuchová, Lucia
    The paper focuses on online marketing of library and information services. This paper analyzes the application of selected online marketing tools within three university libraries. The aim of the paper is to compare the application of selected online marketing activities of selected university libraries. The comparison showed a brief proposal on how to extend the currently applied online marketing tools in the online marketing communication of the University Library of the University of Žilina.
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    CROWDFUNDING - NOVÁ FORMA ALTERNATÍVNEHO FINANCOVANIA
    (Žilinská univerzita v Žiline, 2017) Paďourová, Anna
    Crowdfunding has become an interesting financial and support tool for various types of projects over the last decade. The exact definition is: "The financing method of projects and business plans where small amounts of money are collected from a large number of people, most often over the Internet". This form of funding brings together those who have the funds and want to invest with those who need the funds to finance a specific project. On the one side of crowdfunding transaction is a person with a project idea who prepares a crowdfunding campaign, we call this person the project owner. On the other side, there is a crowd of people who provide money for realizing the idea, we call them contributors. The aim of the paper is to provide a basic theoretical framework for crowdfunding and to describe the current situation of innovative financing.
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    CELOŽIVOTNÁ HODNOTA ZÁKAZNÍKA PRE PODNIK A JEJ VÝZNAM V RÁMCI STRATÉGIE DIFERENCOVANÉHO CRM 1. časť
    (Žilinská univerzita v Žiline, 2017) Strenitzerová, Mariana
    The contribution is devoted to the proposal of differentiated strategy of CRM in the particular service company. There are various needs, requests customer behavior taken into consideration as well as their contribution and lifetime added value for the company. The first part of paper is founded on the current CRM analysis in the particular service company and suggest the new segmentation of customers by their customer lifetime value.