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VOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIK

dc.contributor.authorStrenitzerová, Mariana
dc.date.accessioned2020-07-28T10:06:02Z
dc.date.available2020-07-28T10:06:02Z
dc.date.issued2018
dc.identifier.issn1336-8281
dc.identifier.urihttp://drepo.uniza.sk/handle/hdluniza/227
dc.description.abstractThe differentiated CRM strategy has today become one of the most important tools for acquiring and retaining customers. The proposed differentiated CRM strategy will respect not only the different needs, requirements and buying behavior of individual customer segments, but also their contribution and lifelong value for the selected company.en_US
dc.language.isosken_US
dc.publisherŽilinská univerzita v Žilineen_US
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectdifferentiated CRM strategyen_US
dc.subjectloyalty of customersen_US
dc.subjectloyalty programmesen_US
dc.subjecte-shopen_US
dc.titleVOĽBA CRM STRATÉGIE V ZÁVISLOSTI NA HODNOTE ZÁKAZNÍKA PRE PODNIKen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.26552/pte.C.2018.1.6


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