SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET

dc.contributor.author	Madleňáková, Lucia
dc.contributor.author	Maliková, Monika
dc.date.accessioned	2020-07-28T10:09:57Z
dc.date.available	2020-07-28T10:09:57Z
dc.date.issued	2018
dc.identifier.issn	1336-8281
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/229
dc.description.abstract	The article deals with problems connected with the impact of customer´s card on customer´s behaviour during shopping. Loyalty programs provide scope for a competitive advantage for the business. Global surveys show that nearly 75% participants of the global loyalty program agrees that loyalty programs increase the likelihood of re-purchasing within the same company. And 67% respondents shop more often and spend more money in companies that provide some form of loyalty program. The Article refers to the partial results of marketing research of basic requirements of customer’s loyalty program and shopping preferences and aspect for innovation of loyalty program in the condition of national postal operator.	en_US
dc.language.iso	sk	en_US
dc.publisher	Žilinská univerzita v Žiline	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	Customer	en_US
dc.subject	Loyalty	en_US
dc.subject	Bonus program	en_US
dc.subject	Loyal program	en_US
dc.subject	Customer´s card	en_US
dc.title	SKÚMANIE PERCEPCIE ZÁKAZNÍCKYCH KARIET	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.26552/pte.C.2018.1.4

Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/