Frequent Flyer Programs – Overview of Existing Models

dc.contributor.author	Hoszman, Adam
dc.contributor.author	Marciszewska, Elżbieta
dc.contributor.author	Zagrajek, Paweł
dc.date.accessioned	2020-11-13T12:13:41Z
dc.date.available	2020-11-13T12:13:41Z
dc.date.issued	2019
dc.identifier.issn	1339-5130
dc.identifier.uri	http://drepo.uniza.sk/handle/hdluniza/359
dc.description.abstract	This paper describes three basic models of frequent flyer programs offered by airlines. Based on the definitions of these models an analysis of airline loyalty programs offered by European carriers was performed. The paper contains conclusions regarding the evolution of frequent flyer programs in Europe. The development process was assessed and prospective advances were identified.	en_US
dc.language.iso	en	en_US
dc.publisher	University of Zilina	en_US
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.subject	frequent flyer programs	en_US
dc.subject	loyalty management	en_US
dc.subject	travel choice	en_US
dc.title	Frequent Flyer Programs – Overview of Existing Models	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.26552/tac.C.2019.1.6

Okrem prípadov, kde je uvedené inak, licencia tohto záznamu je http://creativecommons.org/licenses/by/4.0/