Now showing items 31-50 of 98

    • K PROBLEMATIKE RIEŠENIA PRÍSTUPU DO SIETE POSKYTOVATEĽA UNIVERZÁLNEJ SLUŽBY 

      Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The article deals with securing access to the public postal network in connection with the requirements of the interoperability of the technological postal systems. It is important to create standards and rules for the ...
    • K PROBLEMATIKE TVORBY INOVÁCIÍ V POŠTOVOM SEKTORE 

      Rostášová, Mária; Paďourová, Anna (Žilinská univerzita v Žiline, 2019)
      The paper deals with the application of innovations in the postal sector, where significant changes have been taking place for a long time. Through innovations, postal companies seek to gain a competitive advantage on ...
    • KĽÚČOVÉ FAKTORY OVPLYVŇUJÚCE PROCES NÁKUPU MUŽOV V PROSTREDÍ E-COMMERCE 

      Laitkep, Dominik (Žilinská univerzita v Žiline, 2020)
      Knowledge of consumer behaviour in the e-commerce market can be considered a competitive advantage. The aim of this study is to present the results of author primary research, processed by reducing the number of variables ...
    • Komparácia poštových schránok využívaných poštovými operátormi poskytujúcimi univerzálnu službu vo vybraných krajinách 

      Koncová, Dominika; Kremeňová, Iveta (University of Zilina, 2020)
      The issue of Paper is the first mile, specifically, collecting mail via letterboxes, by postal operators providing universal services, and necessary implementation of innovations in them. In recent years, there was ...
    • KOMPLEMENTÁRNA MENA A JEJ PODOBY VO SVETE. 

      Kováčiková, Martina; Mičeková, Mária; Haršaniová, Lucia (Žilinská univerzita v Žiline, 2016)
      Complementary (social, alternative, local) currency is a monetary system different from that of the official currency. The system can exist in several types, e.g., in the form of money, times / min, and the virtual The ...
    • KOMPLEXNÉ HODNOTENIE POUŽITEĽNOSTI UNIVERZITNÝCH WWW STRÁNOK 

      Kremeňová, Iveta; Kvasnicová, Terézia (Žilinská univerzita v Žiline, 2015)
      The article is focused on a comprehensive usability evaluation of university website; in order to draw attention to errors that negatively impact user interaction. By combining different methods we have revealed several ...
    • KOOPERAČNÝ MANAŽMENT A VÝSKUM MOŽNOSTÍ VYTVÁRANIA KLASTROV 

      Štofková, Zuzana; Štofková, Jana (Žilinská univerzita v Žiline, 2018)
      Competitiveness, cooperation and innovation make it possible to multiply the potential of small and medium-sized enterprises. Following the implementation of cooperative management research as an effective approach to ...
    • KVALITA ELEKTRONICKÝCH SLUŽIEB POSKYTOVANÝCH NÁRODNÝM POŠTOVÝM OPERÁTOROM V KONTEXTE ROZVOJA DIGITÁLNEJ EKONOMIKY 

      Jaculjaková, Simona; Laitkep, Dominik; Štofková, Jana (Žilinská univerzita v Žiline, 2020)
      In general, the term quality can be characterized as an overall summary of the characteristics and features of a product or service that satisfies anticipated needs. At present, the emphasis is on analyzing the quality ...
    • MANAŽMENT REKLAMÁCIÍ A SŤAŽNOSTÍ V ELEKTRONICKOM PODNIKANÍ 

      Cyprichová, Milada; Rostášová, Mária (Žilinská univerzita v Žiline, 2019)
      The paper deals with the often neglected topic, which is the management of complaints and complaints, as a process of disseminating information aimed at identifying and correcting various causes of customer dissatisfaction. ...
    • MAPOVANIE PODNIKOVÝCH PROCESOV V POŠTOVOM PODNIKU 

      Kováčiková, Martina; Kováčová, Lenka (Žilinská univerzita v Žiline, 2015)
      The paper deals with the issue of process management, specifically focuses on the demonstration of processing the processes to the path diagrams. In the article, there is described through the path diagram process of ...
    • MARKETINGOVÝ MIX V PODMIENKACH ENERGETICKÝCH PODNIKOV NA SLOVENSKU 

      Rovňanová, Alexandra; Gašová, Katarína (Žilinská univerzita v Žiline, 2016)
      In the Slovak Republic electricity market were wholesale activities fully liberalized in January 2005. As a result, there has been no price regulation at the wholesale level. Also, import and export prices are determined ...
    • MERANIE REGIONÁLNYCH DISPARÍT PONUKY VYSOKOŠKOLSKÉHO VZDELÁVANIA 

      Madudová, Emília; Dendišová, Viktória (Žilinská univerzita v Žiline, 2018)
      Universities have emerged as central actors in the knowledge-based economy. However, the nature of their role in regional economic development is less well understood than is often presumed. While the presence of a leading ...
    • MOŽNOSTI A RIZIKÁ FRANCHISINGOVÉHO PODNIKANIA (NA PRÍKLADE POŠTOVÉHO PODNIKU) 

      Jankalová, Miriam; Blašková, Katarína (Žilinská univerzita v Žiline, 2019)
      Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and ...
    • NADNÁRODNÉ PRÁVNE FORMY PODNIKANIA A ICH POROVNANIE S VYBRANÝMI PRÁVNYMI FORMAMI PODNIKANIA NA SLOVENSKU 

      Garbárová, Miriam; Pilátiková, Andrea (Žilinská univerzita v Žiline, 2018)
      After Slovak accession to the European Union, new opportunities have opened for Slovak entrepreneurs to develop their activities at the transnational level. Entrepreneurs have been given the opportunity to do business ...
    • NÁKUPNÉ SPRÁVANIE DIGITÁLNEHO ZÁKAZNÍKA 

      Madleňáková, Lucia; Falatošová, Nikola (Žilinská univerzita v Žiline, 2019)
      Online shopping behaviour is area which concerns more and more experts. They are researching process of purchase decision but also what influences this decision. Knowledge about customer and his behaviour is important ...
    • NÁVRH ONLINE MARKETINGOVEJ STRATÉGIE VO VYBRANEJ SPOLOČNOSTI 

      Matúšková, Mária; Pechota, Matej; Madleňáková, Lucia (Žilinská univerzita v Žiline, 2017)
      The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for ...
    • NÁVRH VYUŽITIA INFORMAČNÉHO SYSTÉMU PRE RIADENIE VZŤAHOV SO ZÁKAZNÍKMI V PROSTREDÍ ELEKTRONICKÉHO OBCHODOVANIA 

      Chinoracký, Roman (Žilinská univerzita v Žiline, 2018)
      The first part of the article is dedicated to the analysis of selected CRM software. The second part of the article focuses on the main goal of this article which is choosing and designing the appropriate use of the CRM ...
    • Negotiating in the Covid-19 pandemic 

      Majchráková, Jana; Kremeňová, Iveta (University of Zilina, 2020)
      In terms of the Corona crisis, one of the key areas of strategic procurement - negotiating - have changed significantly. For the past few months, almost all negotiations have been occurring virtually. But it seems likely ...
    • NEW APPROACHES TO THE PROTECTION OF PERSONAL DATA IN TRANSPORT SERVICES 

      Majerčáková, Margita; Jucha, Peter (University of Zilina, 2020)
      In order to protect the rights and freedoms of individuals in the processing of personal data, each company had to take technical and organizational measures as of 25 May 2018 to meet the legislative requirements on the ...
    • OCHRANA DUŠEVNÉHO VLASTNÍCTVA V SEKTORE IKT 

      Jaroš, Jaroslav; Hrudkay, Karol (Žilinská univerzita v Žiline, 2020)
      Information and communication technologies and the field of intellectual property are very closely related. In the environment of competitive struggle, globalization of the economy and rapid technological development, ...