Browsing Pošta, Telekomunikácie a Elektronický obchod - ročník 14.; číslo 2/2019 by Subject "customer relationship management (CRM)"
Now showing items 1-1 of 1
-
HODNOTENIE VÝKONNOSTI PODNIKU PRI UPLATNENÍ STRATÉGIE DIFERENCOVANÉHO CRM
(Žilinská univerzita v Žiline, 2019)Feedback based on measuring and evaluating the functionality and performance of the activities and processes implemented must be part of any successful strategy. It is not enough to evaluate only the financial performance ...